User Research
User Interviews
Conducting user interviews allowed me to identify and understand the audience for my portfolio website. Web designers can only guess who their users are and what is expected from a website. In user interviews for my website, I asked questions about people's career backgrounds to help me understand what they would be interested in seeing on my site. I also asked them about their expectations from visiting a portfolio to ensure that the content on my site was useful to them.
Competitor Analysis
A competitor analysis involves conducting research on a competing product and learning what it does well and what it does not do well. The competitors I analyzed are portfolio websites created by a video game programmer, a graphic designer, and an interaction designer. I analyzed the programmer's portfolio because I am interested in working in the video games industry and wanted to see how a recent graduate presents his work. The graphic designer's portfolio interested me since she designed and coded a website that I particularly like, and I wanted to see the layout of her own website. I chose to analyze the user experience designer's website since he has a lot of industry experience and a portfolio that has won over many employers, making it an example of what a portfolio should be.
Feature Value Matrix
A feature value matrix lists features of a website, with ratings for their value to a business, the value to a user of the website, and the technical effort of adding the feature. In my matrix, I include features that allow users to contact me through my website because it is important for me to communicate with potential employers. Many features in the matrix have to do with obtaining information about me through my portfolio, since this is the criteria that employers will look for when hiring. I have also included features in the matrix for using my website, since this can ensure that visitors have a pleasant experience and can access information quickly.
Feature Prioritization
I prioritized features of my website based on how much they would help me connect with an employer. The most important feature is allowing users to communicate with me, so emailing me is a top feature. However, accessing my LinkedIn is low priority since I am not very active on it. It is also essential for users to know what my skills and career interests are so they can determine if I am a viable candidate for a job. Navigating the site successfully is key since a recruiter may only view my site for a few seconds.